Package
Deals
Bring in the
Money |
Smart salesmanship
involves more than just writing up a sales slip when a
customer is ready to buy. So take a look at your sales staff
and train them in ways to double or triple sales by using
the “add-on” technique.
|
Stay
alert to chances for add-ons and your company could
increase average sales by 25 percent or
more.
|
Add-ons have always
been the modus operandi for auto dealers; As
soon as the customer says, "I’ll take it," the salesman offers
to throw in extra features like an extended warranty or deluxe
wheels for a "bundled" price.
Or take a tip from the car
wash that offers bare-bones service for $8 but throws in
a wax and vacuum job for an extra $4.
Most
customers choose the package deal. For them it's a
better deal and for you, it's a more profitable sale -- and a
better value.
If you operate a service
station, for example, offer a discount package deal
for an oil change and a tire rotation. Your overall profit margin percentage will be
lower but your profits will pick up as more and more
customers opt for the additional products and
services.
Better yet, they’ll walk
away knowing they got a great deal with plans to come back for
more.
